Loyalty and reward system has Admin, Sub-admin, Business and Customer user types. Each user will have different access and tasks to perform. Business user will be able to setup their store which can be accessed by customer user type. This system is based on reward points so each time when user will visit website or make a registration using referral code then user will receive predefined reward points. Users will be updated via Emails and SMS. System have facility to display analytics reports and month & year feedback rating visualized with the help of line graph.