1. Complex Process of Hotel Booking
Customers expect that the process of choosing and booking a hotel would be fast and easy. A too-complex booking process may result in an inability to complete a hotel booking.
2. Lack of Hotel Details
When customers decide on a hotel booking, they need some details regarding the room itself, hotel amenities, restaurants, and others. The difficulty in finding such information complicates the process of choice.
3. Lack of Visibility of Hotel Activities
Hotels may have some activities offered, like yoga classes, massage, workshops, and other things that may be interesting for their guests. Such kind of promotion of services could be hard.
4. Hard to Find Hotel Contacts
Sometimes people may need to contact the hotel regarding booking, any other questions related to their trip, and hotel services. It may be hard to find the contacts.
5. Lack of Information About Customer’s Behavior
It may be complicated for the business to understand customers’ behavior without analytics of application use.