WorldCat: Ecommerce Website for Hunting Market Products

WorldCat is a big name in the hunting market that sells the best quality hunting products. The products include decoying accessories, hides, hunting seats, gun bags, clothing, and clay shooting accessories.

Challenge:

The main challenge faced by the client was to make people aware of their new products and grab their attention when they visit their website. To guide the flow of visitors to exciting product pages, ensure their experience is smooth and informative. Lastly, turning these interesting visitors into regular customers creates a long-term relationship. We need to make an ecommerce marketplace for hunting products.

Solutions:

After consulting with Manektech, WildCart has agreed to transform the old company website. Our team offered a clear action plan to rebuild the WildCart using Magento 2 and migrate the existing Magento 1 backend. This made the store work much faster, provided options to make things more flexible, and improved how customers could shop on the client’s website. We ensure that customers have a better experience when they visit the hunting product marketplace to purchase products. 

Key Features:

• Easy Registration and Login: For all the users who are not yet registered, it is very simple to get started. Users will just need to enter a few details and be able to register. Already registered users can simply add an Email address and Password to log in.
• Home Page: The home page has a banner image, feedback and ratings submitted by the other users, product categories, featured products, and social media redirections. Banners have the “Shop Now” button, making them prominent to ensure high visibility. Placing it on the banners immediately directs visitors to take action, encouraging them to explore more products.
• Product Listing: Clicking on any of the categories, the user can view a list of all the products with details like Name, Image, Star ratings, Reviews submitted, Price, and option to Add to cart. The user will have an option to view in a list or grid view.
• Filters and Sorting Options: Our team has developed the filtering and sorting functionality to make things easier for the users. This will allow the users to filter the products based on the type of products and brands. Sorting can be done based on the Name and Position. Here, the user will also have the option to select the no. of products they want to see per page.
• Product Detail Page: Clicking on any of the products from the product listing page, the user can view all the details about that product. The details include images, information about the product, availability - in stock/out of stock, price, and ratings and reviews submitted by other users. Users will have an option to add the quantity and an” Add to Cart” CTA. The user will also have the option to share the product on various social media platforms: Facebook, LinkedIn, Email, Telegram, Mastodon, WhatsApp, Pinterest, Skype, Pocket, Teams, Reddit, Threads, and Mix.
• Cart: The cart will display a list of all the products added to the cart by the user. The cart will show details of the products like image, name, short brief, price, and quantity selected by the user. The user will also have the option to edit the cart from where they can remove the products or edit the quantity selected. 
• Order Summary:  From here, the users will get the order summary based on selected products. Users can view details such as subtotal, tax, order total including tax, order total excluding tax, and the option for the users to add discount codes. 
• Checkout: This will allow the users to add the shipping address by adding details such as email address, first name, last name, zip/postal code, and country. The user can pay using PayPal or also by entering the card details. 
• Search: Implemented the user search functionality so they can search for the products they are looking for without wasting their time.
• My Orders: A list of all the user orders can be viewed from here. This is for the users to keep track of their past orders and get to know the status: delivered, in-transit, and refund-related details. 
• Wishlist: From here, the users can view a list of all the products they have added to their favorites. By doing so, they will not need to revisit and search for the products they are interested in.
• Address Book: The address book will allow the users to add addresses by adding details like first name, last name, company, phone number, and zip/postal code. Users can view a list of all the added addresses and can also able to edit them.
• Account Information: All personal details, such as first name, last name, and email address, will be displayed here. The user can also find options such as changing email and change password. 
• Stored Payment Method: This will display all the payment methods added by the users, allowing them to delete or edit them.
• Back-in-stock subscription: If the user has subscribed for it, then they will be notified about the products that are back in stock again.

Results:

After teaming up with Manektech, WildCart revamped its online store for hunting equipment using Magento 2, and the results were impressive. The introduction of “Shop Now” buttons on banners effectively raised awareness about new products, directing users to explore attractive product pages. Migrating to Magento 2 improved the website’s speed and responsiveness. The shopping experience was upgraded with simpler processes, making it more user-friendly for customers to browse and make purchases of the products.

Tools and Technologies:

• Frontend: Magento 2
• Backend: PHP 
• Database: MYSQL
• Tools: Vs Code