Customer:
Our client runs a nonprofit organization in the USA and supports underprivileged children by raising donations for education, healthcare, food, and many other purposes. They also operate in multiple states by partnering with various organizations across India, Kenya, and the Philippines to help thousands of families every year.
Currently, they raise funds mainly through individual donations, corporate sponsorships, seasonal campaigns (like back-to-school drives and holiday fundraisers), and in-person charity events. So, their current donor management process was usually manual through spreadsheets, emails, and basic CRM tools. This needed a lot of human effort in taking follow-ups, organizing fundraising campaigns, and other things.
At this point, the client began exploring key questions to modernize their approach:
- What are the best fundraising platforms that could meet their needs?
- How to develop an AI-powered fundraising app tailored to a nonprofit’s mission?
- What is the cost to build an AI fundraising platform without exceeding budget limits?
- How long does it take to develop an AI fundraising app from concept to launch?
While they already had a good number of donors and a strong mission-driven outreach. But methods were old, time-consuming, and did not have a personalized approach. Since the client was a nonprofit with a limited budget, we carefully prioritized high-impact features to keep the app development cost efficient while still delivering a powerful and user-friendly platform.
A Challenge to Build a Fundraise App Platform:
While working on this fundraising app development project, we faced multiple challenges. Some were due to the client’s outdated working style, and a few arose during development time. For a few months, they noticed a sudden dropping off of the response in email campaigns. This was because, current campaign lacks personalization, and as the fraud and scams are increasing, some donors were in doubt while donating.
Clients handled most of the campaign operations manually. Plus, they do not have any tools to predict campaign outcomes, performance forecasts, or learn from data-driven insights. This made them realize they really need a fundraising mobile app to run things smoothly. To get more ideas, he also searched for what fundraising platform is best, and understood how fundraising apps are operating currently in the market.
During development, we faced technical challenges such as inconsistent and unstructured donor data, integration with outdated CRM and email tools, and the requirement for robust data security due to the sensitive nature of donor information. As a nonprofit organization with budget constraints, our client required a solution that effectively balanced innovation and affordability. So, we need to prioritize features with the greatest impact.
Best A Fundraising App Solution Implemented By Our Team
To help the NGO overcome the above challenges, we started a Fundraising app development with good research. We googled what are the best fundraising platforms which are currently successfully running in the market to understand their functions. To allow funds to come from a wider audience, we suggested AI-powered fundraising platforms for both web and mobile. The goal was to make their entire fundraising process more efficient, personalized, and data-driven.
Our development team first created an AI-based donor segmentation, which will allow clients to group donors by looking at the past giving patterns and their interests. So they can send personalized messages that relate to the donor audience. Next, we added a predictive campaign engine that used AI to forecast which campaigns would likely succeed to help the team plan smarter and launch at the right time to collect a decent amount.
We also built a drag-and-drop campaign builder to allow their staff to create professional-looking campaigns. This fundraising app will also suggest visuals based on what has worked well in the past. To improve the donor experience, we included a friendly AI chatbot that will answer common questions and guide users through the donation process.
The team can track everything on the backend using a real-time dashboard to show live donor activity and campaign performance. Lastly, we also discussed and answered some of the common queries of clients, like what is the cost to build an AI fundraising platform, and how long does it take to develop an AI fundraising app.
Key Features of Fundraising App:
A fundraising app should have secure login, personalized dashboards, AI suggestions, campaign pages, chatbot support, flexible donations, multiple payments, tracking, history, and easy sharing for better management and donor engagement.
- User Login & Signup: Donors can quickly sign up or log in using email, phone, or social accounts with secure access.
- Personalized Dashboard: The app shows campaigns and updates based on what the donor cares about.
- AI Campaign Suggestions: The app recommends fundraising campaigns that match each donor’s interests and history.
- Campaign Detail Page: Donors can see full info about a cause—photos, goal progress, updates, and where their money goes.
- AI Chatbot Support: A built-in chatbot answers questions, explains causes, and helps with the donation process.
- One-Time or Recurring Donations: Donors can give once or set up automatic weekly/monthly donations.
- Multiple Payment Options: Donations can be made using cards, wallets, UPI, or PayPal—quick and secure.
- Track my donation: Donors can see how their money was used through updates, stories, and photos.
- Smart Notifications: The app will send notifications related to various causes or charity events that need donations.
- Donation History: Donors can track all their past donations in one place.
- Share campaign: Donors can share campaigns with friends and family on social media.
Result of AI Donation Application:
As a trusted mobile app development company USA, the fundraising app gave noticeable results within six months of launch.
- They notice a 27% increase in average donation size.
- There was a 42% boost in repeat donations.
- Their engagement rates increased because of personalized campaigns.
- Manual tasks reduced by 40%.
- 60% higher campaign success rates due to predictive insights.
Technologies and Tools:
- Frontend: React, Flutter
- Backend: Node.js with Express
- AI/ML: Python, TensorFlow, Scikit-learn
- Chatbot & NLP: Google Dialogflow
- Analytics: Power BI
- Database: PostgreSQL + MongoDB
- Cloud: AWS, Firebase
- Security: SSL, token-based authentication
- Payments: Stripe and PayPal integrations
Are you Interested in Creating A Similar App for Crowdfunding?
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