In light of COVID-19's repercussions, the competition among online shops continues to heat up. Getting a customer's attention is becoming increasingly difficult, not to mention crucial. Modern shoppers are more demanding than ever before, thanks to a vast selection of options and high customer service standards. It indicates that getting ahead in the market requires more than merely publishing high-quality product images. Online stores that want to stand out must be innovative and inventive. AR mobile app development delivers a significant promise in revolutionizing the whole e-commerce business in this aspect.
We'll discuss why it's past time to include virtual reality and augmented reality in your e-commerce business in this blog post. We'll also talk about how these tools can help you convert more leads.
Why Should E-Commerce Stores Use Virtual Reality And Augmented Reality Now?
Today, online buying is on the rise. Since the beginning of the year, statistics reveal that e-commerce platforms have seen unparalleled growth in traffic. In June 2020, the world's most prominent retail websites received 21.96 billion visitors, up from 16.7 billion just a few months prior in January 2020.
In fact, the COVID-19 epidemic has played a critical part in such a dramatic transformation. Many people today avoid going to physical stores in order to avoid the health hazards linked with the coronavirus.
Customers are becoming more accustomed to purchasing items with a few clicks rather than spending a lot of time visiting shopping centers for the same reason. It improves the buyer's experience by allowing them to purchase their products more quickly and conveniently.
Reduce Customer Returns
Augmented app development enables you to get high return rates are one of the most serious issues that online merchants confront as consumers continue to prioritize online purchasing. According to market research firm Mintel, 49 percent of UK internet buyers returned things purchased in the previous year, with that number jumping to 60 percent among those aged 16 to 34.
A large-scale 2019 UPS investigation questioned 18,000 global online buyers to answer the topic of why customers are returning goods. They discovered that 30 percent of consumers returned goods because they were broken or damaged, but that this was closely followed by 27 percent who stated they returned things because they were 'not as described.'
Increasing Client Satisfaction
AR's immersive experience allows eCommerce firms to not only engage with new customers but also to create long-term and trusted relationships with them. Augmented reality technology can help to boost consumer interaction with eCommerce firms, which can lead to higher conversion rates.
According to research from Facebook's augmented reality partner Vertebrae, shops that used AR technology during the Covid-19 outbreak saw a 19 percent increase in customer interaction. Furthermore, customers that engage with AR have a 90 percent higher conversion rate than those who do not.
Virtual Try-On Options Are Available
"On the mannequin, it looked fantastic." -At least once, after trying on a new piece of clothes for the first time and realizing it doesn't fit you.
Conversion rates may be lowered as a result of the dread of that very scenario. Customers want to know exactly what they're getting and take every measure to ensure that it's exactly what they want. And if they do decide to buy and it doesn't work out, your return rates will increase.
Online buyers can use augmented reality to better grasp what they're buying and how it will benefit them. Clothing, makeup, accessories, and even eyeglasses can all be used in this way.
Make A Test Placement
What would your living room look like with that couch? On your wall, how big will that television screen be? Even when looking at the physical item in the store, it can be difficult to determine, let alone when looking at it on a small computer or mobile screen.
Customers can get a real-time preview of how a product will look in their own area using preview placement.
Burrow, a DTC furniture manufacturer, employs augmented reality to enable clients to see how their couches would look in their living rooms. Burrow's Burrow at Home app makes use of ARKit to place true-to-scale 3D representations of Burrow's couches in images taken with customers' iPhones and iPads.
E-commerce enterprises can't rely just on attracting visitors to their websites to succeed. You must interact with and persuade your prospective customers. Immersive and amazing are two words that come to mind when thinking about virtual reality and augmented reality. They encourage people to interact with the virtual environment. Customers that engage in an online VR experience are more likely to stay on a web page or in an app for longer periods of time, just like when they play VR games.
Visitors will view more products and make more purchases, which is good news for online businesses. Furthermore, implementing AR and VR is a fantastic approach to improve the number of loyal clients that return to your brand.
Benefits for Online Shoppers
AR mobile app development services are useful to both e-commerce enterprises and their customers. Many individuals prefer to shop in physical places because they don't want to squander money on something that appears to be fantastic in photos but is quite different in person. The use of augmented reality and virtual reality (AR/VR) can help to alleviate this phobia. Let's look at how virtual and augmented reality can assist digital shoppers in making smarter purchasing selections.
Because visiting a virtual store or showroom is similar to visiting a physical store, it makes online purchasing easier and stress-free. People can examine things in a virtual environment in the same way they would in a physical store, but from the comfort of their own homes. Customers can save a lot of time while still getting most of the benefits of traditional shopping by using such simulations of real-life encounters.
When people spend time on the internet, they want to feel good, and online shopping is no exception. In this scenario, strong customer service is essential, but it is far from sufficient. When shopping online, all customers expect good customer service as a bare minimum. To stay ahead of the competition, e-commerce companies should focus on customer happiness and seek to not just meet, but surpass buyers' expectations.
AR and VR are ideal tools for accomplishing this goal. These technologies can make the entire process of buying things online gamified, in addition to making shopping more convenient. Getting customers to not just want to buy things, but also to want to come back later since they had a good time while doing so.
It's difficult to picture the e-commerce industry's future without virtual reality and augmented reality. Although these technologies have yet to gain widespread adoption among online retailers, this is predicted to change in the near future. It means with an experienced VR mobile app development service provider like ManekTech; you'll be able to reap all of the benefits of incorporating immersive experiences into your business before the rest of the market does.