Business owners are continuously turning to Shopify to enhance their sales and profits. Shopify has been estimated to generate a revenue of $4.6Bn in the year 2021. The payment has increased by four billion in the past five years. More and more business owners are adopting it for their online business, guaranteeing a profitable future.
Why Choose Shopify?
Business owners are hiring Shopify app developers to develop apps for their businesses. It provides advanced features and functionalities to streamline the online purchasing process and amplify customer satisfaction. Its store comes with multiple benefits:
- Better and easy management
- Multi-payment options
- Access to international customers
- SEO integration
- Store insights
Business and marketers are maximizing their profits and sales with Shopify. As a result, they are employing different strategies to grow their business with the Shopify store.
Let us look at some of the ways to Grow Your Business with A Shopify eCommerce Business Store
1. Effectively Market the Products
Content marketing has become crucial for any eCommerce business to churn profits in this digital age. Statistics suggest that about 82% of marketers will utilize content marketing to market their products in the year 2021. Content marketing is about using different forms of content, including videos and blogs, to market the products across other platforms. In addition, Shopify developers can also use storytelling as a mechanism to connect with consumers. The ultimate goal of using all these mediums is to create a sense of need for the products amongst the customers.
2. Keep the SEO on Track
Always hire a Shopify developer who has experience in using SEO in the store. By now, marketers have acknowledged the vast potential of SEO strategies in enhancing sales. As a result, 69% of marketers invested in SEO in the year 2021. SEO is a one-time implementation as Google keeps on changing the logic. It would be better to run SEO audits after a specific time to check its efficacy. Evaluate the SEO implementation for every piece of content, from website descriptions to blogs, to find the weaknesses and work on them. Keep the eCommerce store responsive, engaging, and relevant. You can hire a Shopify development company for better implementation. You can hire a dedicated Shopify developer who works on every aspect and is concerned with them.
3. Make the Shopify Store Mobile-Friendly
Mobile web traffic is estimated to make up about half of the global web traffic. The Shopify development would be incomplete without making the store mobile-friendly. Optimize the paragraph length and image size, add Call-to-Action (CTA), and make all sorts of changes to make the flow of the page scroll-friendly. Pay heed to the details, such as the CTAs. They should be easily accessible.
4. Adopt a Personalized Approach
You have to focus on customer retention as well as customer acquisition. Follow up with customers through newsletters, social media posts, and emails. Connect with the customers using their mission and passion. Evaluate their shopping experience and send out discounts and promotions to amplify it. Make your old and new customers feel exclusive. Keep the customer service prompt to immediately solve every issue raised by the customers to enhance their experience.
5. Leverage CRO to Get More Leads
Hire Shopify developers who are experts in leveraging lead generation by Conversion Rate Optimization (CRO). You can employ A/B testing to successfully customize the landing pages for customers and enhance their experience. For example, you can evaluate different details, such as the product's price, ratings, and recommendations, to create an engaging customer experience.
6. Go International
As you progress ahead, make changes in the Shopify store to open global opportunities for it. It has an internationalization feature that allows Shopify developers to change its store according to the location in terms of language and offerings. Offering relevant products and offers to customers at different locations will enable you to stay relevant and create a valued offer to the consumers. The best part about this eCommerce platform is that you can make these changes from around the globe, owing to the ease of finding developers for it. For example, you can hire Shopify developers in India and go international.
You cannot make a huge difference in one day or with one strategy. It would help if you made these small changes to get the results over time. Work on them one by one, and evaluate the results. Identify the shortcomings and make changes to get the best output. You can connect with a Shopify development company to understand the listed ways in detail. Get started with your eCommerce store to get higher visibility, better traffic, and more significant ROI.