Redesigning or Rebuilding: Your Next-Gen Website Development Roadmap

Does your website feel like it is running too slow? Do you feel it is not delivering the results, like engagement and conversions, you would like for it to do? Are you experiencing slow speed along with performance hindrances while operating the website? You're not alone.

Did you know that 252,000 new websites are created every day?

(Source: Siteefy.com)

With so much competition, your website needs to stand out in both speed and user experience to convert effectively.

Also, according to Sagapixel, 80.8% of people start a website redesign project due to low conversion rates. 

So if you're facing similar issues, is it to rebuild or redesign a website? It’s time to consider giving your website a slight upgrade. You can choose between refresh, rebuild and redesign, to find the best alternative for the upgrade. Each option offers you a distinct purpose, while posing specific challenges.

Website refresh focusses on basic content and structure updates, which helps polish the website to remain relevant. Redesign goes a step further, and helps you redefine the visuals, UI UX design and layout. Rebuild is when you begin reworking on the website from the scratch, including changing the technology and other outdated aspects.

Your choice will depend on the business requirements and current state of the website. You should also factor in the opportunities, budget and UX needs before defining the choice.

If you are contemplating the choice for your website upgrade, this article might help. We will be delving into these three choices and help you make the right one.

What is Website Redesign?

Website redesign is the process of updating a website's overall structure, design, content, and improving user experience to fulfill users' needs and achieve business goals.

When you give your website a makeover to make it look and perform better, you are redesigning it. With a structural and aesthetic change, you can enhance the overall experience of the users. Moreover, these changes can also help align your website’s design with your goals.

Redesign works when you have an undesirable navigation or outdated website. This approach can fix the issues and drive better results.

You can use it to revamp the layout and design or optimize the site for mobile devices. Using this method, you can improve the navigation and make the content relevant for the users.

Website redesign services ensure your website is reliable and in sync with the user's needs.

Signs You Need a Website Redesign and Their Corresponding Solutions

Your website is the first place users flock to when they hear about you. Do you want to impress your users? Yes, you need to create a roadmap for redesigning your website and ensure you have a brilliant website.

Your existing website may be screaming redesign, and here are all the signs that mention the same.

#1. Major Usability Problems

Is your user struggling hard to find the key information on your website or unable to navigate without help? If yes, then it showcases poor usability. Add to that broken links and confusing menus, and you have enough material to drive your users away. 

Solution: You might want to focus on a redesign strategy that prioritizes intuitive navigation and an interactive interface.

#2. Outdated Design and Technology

Are you facing an outdated website with old graphics or using obsolete technologies in the website?  So, you need to upgrade it. 

Solutions: Website modernization is a must in this case, as you need to add sleeker functionality, scalable solutions and cutting-edge technologies to the mix.

#3. Shifting Brand Identity or Product Offerings

When your business grows, your brand’s message and product lineup also evolve. Your website may not reflect the changed values, tone or services, which might confuse the readers.

Solution: You must invest in redesign to ensure your brand’s identity matches the new requirements and increase.

#4. Overhauling Site Structure

Is your website hurting SEO when you have a cluttered and overwhelming website?  If yes, then you need to organize the whole site and ensure the users are able to reach their destination swiftly. 

Solution: It requires website redesign by improving the structure, you can enhance the experience with content flow and navigation as well as improve SEO performance without hurting.

#5. Declining conversion rates

Does your website lose conversion rates? So, one of the biggest signs of redesign would be a decline in the conversion rates for your business via the website. If your users aren’t engaging with the website, it could be because of weak CTAs or chaotic layouts. Your design choices could also hold equal responsibility.

Solutions: Redesigning can help optimize the site and enhance the performance with improved conversion rates.

#6. Lack of Mobile Optimization

Is your website non-responsive? If yes, you may not be able to attract the mobile audiences. You may lose a valuable opportunity by not enabling your website to adapt to the different screen sizes.

Solution: It is crucial to redesign if your website is not mobile-friendly.

#7. Slow Load Times

Is your website slow? Loading time is crucial in maintaining the users on the website. If your website is slow, it can increase the bounce rate. 

Solution:  The website redesign fixes the server response time and optimizes the code to improve the website’s speed.

#8. Poor SEO Performance

Does your website have poor SEO performance or ignore the technical issues? So, your website may not be ranked on the search engine and may not be getting traffic and conversions. 

Solutions: You must redesign the website to include the best SEO practices like clean code, optimized keywords, and improved content structure.

What are the Benefits of Website Redesign?

There are 6 benefits of website redesign that include a defining strategy to help you improve the user experience and attain the business goals. Here, our expert web designer explains how to redesign the website benefits of adopting the redesign approach.

1. Improved Brand Representation

It helps align your website with the brand’s identity. This helps you build a more consistent and professional image for your users, which fosters trust and reliability in the brand.

2. Increased Conversion Rates

When you redesign the website, you introduce usable layouts with clear CTAs. It can also help make the navigation intuitive. All of this put together will help enhance the conversions.

3. Making your Website Eye-Catching

When you work on redesign, you create a website that entices the users. Your changed aesthetics, improved functionality and better layout can create a memorable experience for the users, thus encouraging repeat visits.

4. Faster Loading Speeds

By optimizing the website for speed and better load time, you can enhance the user experience. This will also help you improve your search engine rankings, thus minimizing the bounce rates.

5. Improve Communication

You can integrate the latest technologies and tools like chatbots and contact forms, which help interact with the customers. This way your users can stay engaged with your business, and get quick responses for their inquiries.

6. Display New Products or Services

You can let your users know of the new product lineup or services you have introduced to your business. They would stay engaged and know of your innovations, thus becoming loyalists to your business.

What are the Disadvantages of Website Redesign?

Web Redesign can elevate your website, and make it incredibly engaging for the users. However, you might experience potential challenges or pitfalls with this approach.

1. Less Flexibility

You may need to replace the existing structure, which ensures limited adaptability during the project. Your changes may need extra time and effort. You may need to implement an entirely new layout.

2. Time-Consuming

As the redesigning involves a lot of planning, development and web app testing, you may need to spend over weeks or months to complete the project.

3. Costly

The redesign demands specific resources, specialization and time. This can add to the overall cost of your project. You may need to invest in tools and resource hiring to accomplish the project.

4. SEO Impacts

With redesign, you can disrupt your SEO operations, if you have not planned them carefully. This can also lead to reduced rankings or traffic, especially during transition.

What is a Website Rebuild?

A website rebuild is a process involving a complete revamping of its structure, design, and functionality, essentially starting from scratch.

When you have web app ideas and want to elevate your digital presence while giving it a fresh start, you should opt for website rebuild. This strategy doesn’t tweak your existing website. It begins the process from scratch. You will need to change the visuals and functionality to match your avatar and needs.

It is like remodelling an entire website, after tearing down what it was like. You want to give it a modern and efficient look. For this, you need to forego the outdated technology, improve the loading times and ensure the user experience is intuitive.

All this is possible when you begin working on the website while tailoring it to the new trends and technology.

Signs You Need a Website Rebuild & How to Fix Them?

Your website may be giving away signs on rebuilding it from scratch. There are issues that your users are struggling with, which can be solved by rebuilding the site. Here are all the signs that your website needs to be rebuilt with our expert to provide the solutions.

#1. Technological Upgrades

Is your website’s technology outdated? Therefore, you might feel that the limited capabilities hinder the user’s experience and lead to a loss of conversion.

Solution: You must consider rebuilding the site using the latest tools, frameworks and security protocols for better access and secure usage.

2. Performance Issues

Is your website’s slow loading time responsible for the increasing bounce rates?  If slow loading time then users are frustrated, and may move to another website or application.

Solutions: You need to rebuild the website to increase the speed and enhance its reliability. When users come to your website then they are satisfied with the website’s speed, and they may linger for a longer while.

#3. Major Functional Changes

Do you want to include major website changes, like adding eCommerce development solutions or integrating with third-party websites?

Solutions: You should consider rebuilding the site. Redesigning the web or refreshing the website may not help align the new functions with the existing site’s usability and design.

#4. SEO and Content Management

Is your website facing low rankings or struggling to improve its upgrades? 

Solutions: You must think of rebuilding the website. It can help enhance the SEO capabilities of the site and improve your online visibility.

What are the Benefits of a Website Rebuild?

There are 6 benefits of rebuilding the website, including enhancing the digital presence. Here, our expert web developer explains the diverse benefits associated with a website rebuild.

1. Better User Experience

When you prioritize the intuitive design and smooth navigation of the website during rebuild, you can ensure your visitors enjoy a seamless interaction. The enhanced aesthetics will give them a certain joy while using the website, which can improve the experience.

2. Quicker Loading Times

By using the rebuild approach, you can optimize the code and add modern technology to your site. This would improve the engagement of the users and boost the performance of search engines.

3. A Responsive Website 

Using rebuild, you can ensure that the website performs seamlessly across devices and platforms. This would help you ensure you don’t lose a single opportunity to convert visitors to users.

4. Enhanced Security

When you use the modern frameworks to build the new site, you can ensure they are protected from the vulnerabilities. It also helps protect the user’s data and foster trust amongst your users.

5. Upgraded Content Management System

With the simplified content management system, you can enable a more dynamic and relevant website. This is one of the biggest benefits of rebuilding your site.

6. Better Integration with Third-Party Services

Rebuilding can ensure seamless integrations with CRM, payment gateways and other functionality. This would encourage better functionality and business operations.

What are the Disadvantages of Website Rebuild?

As with any approach, website rebuild also shares its limitations. Here are 3 main disadvantages of choosing the approach.

1. Time-Consuming

When you opt for rebuild, you need to plan the design and website development thoroughly. The planning alone can take weeks, before you proceed with the months spent on development. This can make you lose focus from the existing operations.

2. Costly

When it comes to rebuilding, you are building everything from scratch. This involves a lot of resources and time, which can add to the budget.

3. Technical Expertise

You need developers and designers who are experts in their work. You would also need specialists to add modern features and latest trends to the website. Finding the right talent within your budget can be a challenge.

How to Decide Between a Rebuild and a Redesign Website?

Making a decision between redesign and rebuild is crucial. You need to be aware of the reasons to make the choice, and evaluate every aspect strategically. Let’s reassess every aspect, and evaluate your decision using these points.

1. Benchmark Current Website Performance

Assess and evaluate your website’s current performance metrics. You should look at everything, from visits to speed and user engagement. Determine the strengths and weaknesses of your website. If you believe the weakness can be overcome with redesign, you should adopt the approach. However, if you feel the vulnerabilities are due to technologies and the base of the website, you should plan on rebuilding it.

2. Set Clear Redesign Goals

The goals of your website will help determine if you can make do with a simple redesign or you need to rebuild the site. For example, if you need minor updates, go with a redesign. However, if you need to engage in a mobile responsive site, you need to rebuild it.

3. Identify User Feedback

Getting insights from real users can also help determine if you do rather go with a redesign or rebuild the entire website. They will share their pain points while using the website, and the areas that they have trouble understanding. You can focus your efforts on the website accordingly, and determine ways to update without hampering user experience.

4. Conduct Usability Testing

Evaluate how usable and user-friendly your website is to determine if you should rebuild or redesign it. you can conduct usability tests to check for opportunities and major flaws. Using the outcomes, you can determine if you need structural changes or a redesign can clear the issue.

5. Review Competitor Apps

Analyze the competitor’s website to understand the latest trends and gaps in your website. You can also check why there are more visits to that website as compared to yours. Look for anything that can guide you into structural or aesthetic changes on the website. According to the issues found and the changes determined, you can choose your preferred approach.

6. Analyze Technical Things

You should assess the technical aspects like code structure and scalability using the modern tools. You should check if the functionality or technology is outdated. In this case, the foundation isn’t strong, which means you should go with rebuilding the website. However, if the technical aspects are pretty good, you can choose to redesign the website.

7. Check Whether It Aligns With Your Business Goals And User Needs

Determine if your existing website adheres to the current goals and user requirements. you should analyse the website to see if it is designed for future scope, changing trends and other evolving aspects. Based on the outcomes, you can decide if you wish to rebuild the site or redesign it.

Conclusion: Redesign or Rebuild?

Deciding whether you want to redesign or rebuild your website depends on the current site’s limitations, future business goals and the overall budget. You can use redesigning to refresh the website’s content/design and address the usability issues.

On the other hand, rebuilding offers to make structural changes to the website, like adopting modern technologies and enhancing scalability. Each approach has distinct advantages and few limitations.

At ManekTech, we believe in offering tailored websites that use modern technologies and latest trends. Our team of dedicated developers and designers can adapt to your scope to offer specific redesign and rebuild solutions. Connect with our team and let us help you navigate one of the most critical decisions for website upgrade.

Frequently Asked Questions of Redesign and Rebuild

1. Why is Rebuilding a Website Important?

Rebuilding a website can improve the performance and user experience. you can adopt the modern technologies, address the outdated design issues and also reduce the loading time to enhance the website speed. It also helps improve the security and scalability of the website. 

2. Will a Website Redesign Affect Search Engine Optimization?

A website redesign can impact SEO positively. With a well-executed redesign plan, you can enjoy better site structure, improved loading speed and enriching user experience. You should plan, audit and implement the best practices for successful SEO outcomes. 

3. What Factors Affect the Cost of a Website Redesign?

Diverse factors impact the cost of website redesign, such as complexity of the site, customizations needed, functionality enhancements or content creation. You might need to add the costs depending on what you need to include in the redesign.

4. Website Redesign vs Website Rebuild: What's the Difference?

In a website redesign, you tend to refurbish the existing site with new design, functionality or structure. However, with website refresh, you will focus on minor content or visual updates; there is no revamping in this case.

5. Which Is the Better Option – Redesign or Rebuild a Website?

If you want to improve the aesthetics and usability, you can go with a redesign. However, if you need to work on security, technology or scalability, you should take the rebuild option. Whether you should go with redesign or rebuild depends on what you aim to achieve and the overall budget.