The retail sector is smitten with eCommerce these days. The brick-and-mortar brands have gone online. Why not? A report suggests that more than 2.14 billion people have been shopping online. This global community of online shoppers is growing every day with the advancements in technology. Retail brands are using the internet and eCommerce websites and apps to attract these customers. While all of them can hire an eCommerce development company, the success rate is not the same. Some eCommerce companies flourish and some go through losses. The ways of leveraging the resources make the most difference.
Here are the three steps that successful eCommerce companies follow to ensure that their profit margin and customer base keep increasing.
1. Purpose-Driven Marketing
Successful businesses are keen to make their brands the core of their identity. Unlike the struggling money-minded businesses, they know the answers to what they are doing and why. The owners of these brands adopt a set of values that drives their actions. They weave all the marketing strategies around these goals. Marketing holds great importance in driving the success of an eCommerce company. The marketing strategies evolve to attract the millennial and upcoming generations without hindering their purpose-driven path. Deviating from the core values may hurt the brand and its presence. The successful business owners are:
- Keen on the reviews. A survey suggests that 31% of customers are ready to invest 31% on products that have great reviews whereas negative reviews can be a turn-off for 22% of customers.
- Alert about word of mouth and online reviews. According to a survey, 85% of customers place equal trust in online and personal reviews. Every customer is important to them.
- Ready to adopt new strategies and technologies. They use SEO and analytics to continuously analyze the response to their marketing strategies and keep improvising.
Successful eCommerce companies are keeping no stone unturned to make the best out of all the available resources.
2. Great User Experience
Many eCommerce development companies hire an eCommerce website development company to develop a great website and then forget about it. They forget that they need to optimize UX. Successful eCommerce companies such as Amazon have high response and user-friendly website. You get fast page loading, easy site navigation, straightforward checkout, and many other components that attract consumers. Successful eCommerce companies hire eCommerce developers from time to time to optimize the UX and delivery a highly interactive website. They adopt A/B testing and user testing to find out what works best for them. In short, we live in an era where digital experience holds humongous importance and successful companies have rightfully acknowledged it. A great product may fail you but a great UX will help you sail through.
You can hire an eCommerce Development Company to analyze all the important aspects that define the user experience. Some of these aspects can be:
- Interactive videos, animated images, games and other means of meaningful user engagement
- Smart device optimization for images
- Fast loafing
- Ample call-to-action icons
3. Stay Transparent and Engaging to Build Trust
Brand loyalty and trust are important for any company to flourish. Customers rely on the information they receive through online channels. Successful eCommerce companies stay transparent to gain this trust. Updating relevant contact details, displaying the shipping and handling charges and competitive pricing are only a few of the details that every eCommerce company can accomplish to gain the customer's trust. Consumers find it hard to trust websites with overprized products and hidden charges. Such companies will easily lose to the competitive brands that offer the same quality at lower prices.
Besides creating a transparent eCommerce website, successful brands hire an eCommerce developer to handle the social media accounts. Instagram, Youtube, Facebook, LinkedIn, and Pinterest are some of the most popular websites that can help you boost customer engagement in a very organic way. The brands create engaging content and then market it on these platforms. We started talking about marketing which is point number one but the message is very different. Successful eCommerce companies exploit different organic social media outlets to full length to promote their brand and engage with customers in real-time. Ecommerce companies can contact eCommerce development companies to hire experts on social media handling. Engagement is another way of boosting customer trust.
Marketing, user experience, and customer engagement are interconnected. Successful companies are carefully using technology and manpower to yield the best results for all of these aspects. Successful companies readily adopt and experiment with new ideas to create the best experience. Struggling eCommerce companies should connect with an eCommerce development company today to analyze their existing strategies and implement the best solutions to cut through the competition and become successful.