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    A plethora of benefits has been provided by the advancement of Information technology. A company's top priorities are providing a better user experience, automating processes, and optimising its processes. 


    In the world of startups and well-established companies, only those companies will survive and succeed with a clear point of differentiation from their competitors. Thanks to smartphones and fast data packages, businesses can reach out to their customers more effectively via desktop and mobile websites.


    Businesses can't run without integrating technology in some form or another in 2021. It's hard to run a business without technology. If you have a website, use spreadsheets, or have ever sent an email to a colleague, you have access to technology. It is said that 90% of small businesses will be converted into a digital format by 2020, and that's without even thinking about the large corporations investing millions in big data, the Internet of Things, and artificial intelligence.


    In response, it has become ubiquitous for companies of all sizes to provide their services through various platforms and devices. In contrast, custom mobile apps enable you to enhance your brand identity and accelerate business growth. To reach new audiences and cultivate existing customers, even major Fortune 500 companies are developing custom mobile apps. But what are custom apps? Let's dig into its meaning. 


    What is Custom App Development? 


    Source: BuildFire


    In simple terms, developing a custom application is all about designing an app exclusively to fulfil your business needs and enhance the user's experience and optimise processes at certain levels of an organisation to drive growth. 


    It means a custom application is developed according to an individual's demands to provide in-depth solutions to manage certain tasks without any mistakes. As a result, this makes it suitable for businesses to fulfil unique demands. 


    In addition to that, modern tech like IoT, ML, and AI has changed the retail industry. And in the custom app development approach, the code will be written from scratch so that the business owner will get complete ownership of it. As compared to no-code and pre-made solutions, custom solutions take more time and resources, but businesses will get much flexibility and scalability in the long run. 


    Before discussing the reasons, let's look at the process of custom app development and a list of stages that need to be performed to get the final product. 


    The Process of Custom App Development 


    Source: Business Wire


    App development for a customized client can be customised in a variety of ways since it is custom-tailored to meet the client's needs. Many companies come to us after having developed their MVP and all the specifics, while others would have just an idea of what they are looking for in the end. The process varies considerably based on the client, the software, the specifications, and the project.


    Set a Crystal Clear Objective 

    Not all custom applications are the same, but you need to keep in mind what you want to achieve with them. And what is your target audience? Are you going to sell your products or services through the app? What features do you want to include? And whatnot. All these questions will help you to define the objective, scope, and basic functionalities of your application. 


    Look for a Trusted and Skilled App Development Firm

    The company you work with must be reliable, experienced in terms of knowledge, and have success stories similar to your app or industry domain. All of this will make your custom app development successful. 


    Don't Overlook Design

    Design is one of the vital things to consider; from login to checkout, your app should deliver a hassle-free browsing experience. Therefore, create a mobile app wireframe as it helps you visually depict what a webpage may look like and what important things and features need to be considered before the final launch. 


    Test Before Launching

    Approximately more than 29% of users will immediately abandon the application if it delivers a poor experience. Therefore, ask other people from your work or even your personal environment to test the solution. It will help you make necessary changes quickly. 

    These are the mandatory steps to perform to get the final output as expected. Now, if you are still wondering whether custom app development is for your organization or not, let’s go through the advantages that comes along with it. 


    Few Reasons Why Business Needs a Custom App Development to Drive a Market Growth


    There was an era when businesses of all kinds, be they small, medium, or large. These businesses took advantage of custom mobile app development because it encouraged them to remain competitive and increase productivity. 

    Enhance Productivity

    The business requirements of bespoke software ensure that it is efficient and productive, by tailoring it according to specific business needs. Multiple processes can be integrated easily within one organization using a centralized software system, and employees can securely share data. An application that meets the needs of one business might not be the best solution for another business.

    Easy and Quick Updates

    User-friendly smartphone applications make updating simple. Take an example of online shopping applications. How do they deliver a unified, personalized, and seamless experience with the evolving eCommerce trends and keep themselves relevant? So it should be mentioned that updates will depend on the developers and the application's platform. Users will believe they are being heard because they are simple and quickly updated. There's no need to contact customer support or visit the store to update the company's mobile app.



    Hybrid, web-based, and non-custom apps fit your budget, but they're slow, inefficient, and don't function as well across platforms as you'd want. In addition, these apps may end up confounding you and your customers in terms of user flow or overall customer experience because they are not tailored to your needs.

    Easy to Maintain

    You put yourself at the mercy of an unknown mobile app developer if you use conventional apps for your daily business activities. If the developer decides to stop developing the app for whatever reason, you'll have to find a new one and stop using the old one. You have complete control and don't have to rely on others for anything by developing your own company apps.


    Long-term Sustainability 

    A custom solution can never be as well-tailored for your business demands as off-the-shelf software. You always face acceptance concerns with off-the-shelf software; employees are hesitant to utilize new tools because they fear it will slow them down. A unique solution is tailored to your company's needs, making it easier to use and more effective overall.


    Coming Back Full Circle

    Getting back to what was said in the introduction, remember that internet users across the globe are increasing. With the right custom mobile app, your customers can access the information directly from your app because you will have undoubtedly added all the required features. 


    Small, medium and large organizations are already using customized business software to help them stay competitive and increase efficiency. So what are you waiting for? Get a custom solution for your business that helps you maximize the opportunities and assist you in awe-inspiring your target audience. 


    About Author

    Manektech Team

    Nikhil Solanki

    Mobile Lead

    Nikhil Solanki has 10+ years of experience in Mobile App Development and currently works as the Mobile Lead at ManekTechworked. He is an experienced Mobile lead with a demonstrated history of working in Mobile's information technology and services industry. 

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