Customer:
Our client runs a sales and telemarketing company in the USA and also works with many SaaS startups and mid-sized tech firms to increase the outbound lead generation, customer on-boarding, and product demos. It is basically a remote-first model, and has a team of over 50 plus sales agents spread across the US. So they deal with hundreds of calls on a daily basis.Previously, the team used to depend on CRM tools and create manual notes during calls, but this method was leading to errors, missed opportunities, and inefficiency in business. As they were continuously on-boarding new agents and up-scaling their services, soon realized that using just CRM tools and manual notes doesn't work anymore. That's when they approached us as an established app development company in the USA to develop the call recorder app to keep track of customers' and agents' conversations, to keep track of problems, and improve the performance.The client clearly mentioned that the aim behind making this call recording app is to improve sales operations by seeing real-time insights and enhance communication.
A Challenge to Create a Call Recorder App Platform:
As an experienced Android app development company in the USA, we understand the technical challenges of building a compliant call recorder, especially with state-wise restrictions. We have also worked previously with these kinds of projects. Hence, we were easily able to scale with the challenges and accomplish the call recorder app development project.
As agents were working remotely, sales managers had no way to listen to or analyze conversations unless it was manually logged in the CRM. This was leading to missed leads and affecting business. Also, there was no way to review calls and identify which representatives were performing well and who needed improvement. This inconsistency affected client retention and conversions. Clients have customers from different US states, and every region has different laws on recording calls (some require one-party consent, others need both parties’ permission). Call recording is restricted in native, especially in iOS versions, so we needed to develop alternate APIs and VoIP integration to make it functional within legal bounds.
With hundreds of calls being recorded daily, cloud storage and file organization became critical. It was important to have secure storage for the app that is easy to retrieve, and does not slow down.
Best Call Recording App Implemented By Our Team
To help our client with the above challenges and solve them, we designed and developed a feature-rich call recorder app specifically built for sales and telemarketing workflows. We did our own research and analyzed the best phone call recording app that are already performing well in the market.
Our team created a mobile-first app that works across Android and iOS (using VoIP recording methods), integrated secure cloud storage, and allowed for automatic or manual call recording based on user preference. Our team of expert iOS app developers for hire and Android specialists worked closely with the client to design an easy-to-use solution that worked across both platforms.
We also built a web-based admin panel where sales managers can review recordings, provide feedback, filter calls by campaign or rep, and even flag conversations for training or quality assurance.
The app significantly helped the client to monitor calls, coach new hired sales representatives, improve customer interactions, and also stay fully compliant with call recording regulations.
As the client operates on a remote-first model, they also wanted flexibility in hiring, so we offered the option to hire remote developers for ongoing support and enhancements.
Key Features:
Here are the features of the phone call recording app we implemented.
- Auto & Manual Call Recording: Agents can record incoming or outgoing calls, with an option to record automatically or manually. It will be saved to the app.
- Unlimited Call Duration: Calls could be recorded without any time limit to allow complete documentation of long sales conversations or demos.
- Cloud Storage: All recordings will be stored securely in the cloud.
- Strong Security Protocols: We implemented end-to-end encryption and secure AWS storage to protect sensitive sales and client data.
- Playback & Recording Management: Managers and agents can review, annotate, trim, rename, or delete recordings.
- Search & Filter Functionality: Users can search to find recordings by date, campaign, contact name, or tags for quick access and review.
- Quick Calling & Integrated Dial Pad: We built a built-in dialer to allow agents to call directly from the app.
- Global Accessibility: We also added the option of multiple languages for non-English-speaking team members to use it effectively.
- In-App Purchases: Users can also upgrade to premium features directly through the app with secure in-app purchase options.
- Screen Recording: Agents can also record their screens to save visual data from presentations or demos shared during a call.
Result of Phone Call Recording App:
Within just a few weeks of the call recorder app launch, the client saw a noticeable improvement in their business.
- By reviewing successful calls, representatives were able to refine their pitch, and this resulted in a 35% increase in lead conversion.
- New agents were trained 3x faster using real call examples.
- Supervisors could easily monitor agent performance and step in to correct issues in real time.
- Instead of writing long summaries or relying on memory, the managers and representatives can now easily access the record, and hence save 50% of the time.
Technologies and Tools:
- Frontend: React Native
- Backend: Node.js + Firebase
- Database: Firebase Firestore
- Storage: AWS S3
- Authentication: Firebase Auth
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