Are you thinking of expanding your business digitally? Or do you already have a Commerce portal that you need to analyze? There is no surprise the number of online shoppers is increasing with the technologies giving convenience to all; thus, the trend of online shopping has penetrated worldwide.
The world of eCommerce is dynamic. People spend a lot of time on Instagram and Pinterest, following their influencers and searching for their dream products online. Thus, it is essential to select a suitable CMS considering everything from design to technical capability and future scopes.
Magento helps you partake in an unbelievable commerce journey for B2B or B2C businesses. Looking at the availability of various eCommerce platforms in the market, there is no wonder the selection is an arduous task.
Let us help you show how Magento is the clear winner of the race, throwing some light on the features and facts that help you make your decision.
Some of the basic features of Magento:
- Open Source platform
- Easy catalog management
- Simple order management
- Easy checkout
- Inventory management
- Payment gateways
- Analytics and Reporting
- Resourceful Online Community
Those mentioned above are a few of the features of Magento but more than that, let us check out some of the astounding features that make Magento more powerful and a reason to select it over its competitors.
1) Flexible for customization:
Not only a flexible and agile platform but Magento can also be highly customized to match your requirements and nature of business. It gives you complete freedom to customize your online store that fits your brand and products. Moreover, you can also use customized themes for your store to keep the branding and image consistent. You can also ensure to offer unbounded operational efficiency by leveraging Magento custom module development which can help you give seamless functionality. Magento's open-source architecture helps the users to have complete control over the structure and functionality of a website.
2) Multi-channel integration:
Being Magento, a Multichannel eCommerce platform, you can manage all sales channel listings in one solution. That helps you give you more selling outlets, ensuring you can target a broad market and increase brand awareness. In addition, you do not need to switch between platforms; thus, you can save time and effort.
3) SEO friendly:
The importance of SEO is no longer a new topic being online marketing known as the most crucial part of every business marketing practice. Online visibility in the first few search results is mandatory to draw customers' attention. Magento comes with advanced SEO features like custom meta titles and descriptions, built-in URLs, canonical tags, HTML and XML sitemaps, image optimization, and more. While the basic SEO features are in default, the users can twist some settings to get the best results.
4) Improved performance and scalability:
With the growth of the business comes the need to scale up the online store. And Magento gives this facility as it is built on a modular architecture that can easily accommodate the growing business's needs. In addition, having performance-enhancing features like page caching and indexing can aid your store to load faster.
5) Intuitive Backend:
With the launch of Magento 2, online shop owners are no more daunted by the Magento interface as they can easily manage the backend even with minimal technical knowledge. Moreover, Magento 2 has come up with features that make editing websites easy and possible on the go. So, even if you are working from the mobile, and there comes an urgency, you can optimize the website immediately.
6) Enhanced security:
Any eCommerce platform's security standards are crucial to offer a safe and secure experience. If security is your prime concern, you can select Magento for your commerce website without looking at any other platform. Furthermore, you can configure the Magento security scan tool to prevent the problem from arising. In addition, Magento is less susceptible than many other platforms as its built-in security elements avoid security hazards.
7) Simplified CMS:
Magento's content management system is versatile in managing and modifying all types of content. Using Magento CMS, creating pages, blogs, products, etc., is pretty simple. Moreover, it makes managing your store's content easy by using drag and drop interface. Giving a scope to build a powerful e-store, Magento supports multiple languages and multiple currencies. With the help of a Magento developer, you can quickly build your eCommerce store, which can later be managed by you.
After being acquired by Adobe, Magento has emerged as one of the most popular eCommerce platforms around the globe. The vast Magento community has more than 315,000 trained Magento 2 Developers worldwide, making it easier for you to hire a Magento developer anywhere. In addition, according to Maven eCommerce, 202 Magento users are part of the top 100 Internet Retailers. Finally, let us not forget that giant brands like Nespresso, Liverpool, Land rover, Ford, Coca-Cola, and many more are using this powerful platform testifying to its excellence.
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