AI Photo Video Editing App Development

Our client is a content creation startup in the USA that targets digital creators, influencers, and small business owners. Their audience usually includes Instagram influencers, TikTokers, YouTubers, online sellers, and freelancers who constantly need high-quality visual content for their brands. Before approaching us, the client used to depend on multiple apps and software, like Adobe Premiere Pro, Lightroom, Canva, and CapCut, to edit photos and videos. These tools are perfect but difficult to use by beginners, and time-consuming for creators who struggle to find daily content. Also, these tools require some editing skills, and adjustments between photo and video in desktops and mobile devices.

They found it challenging to keep up with daily posting schedules, as editing would sometimes involve multiple manual steps, which became time-consuming and did not allow the client to post on peak times to reach the right audience. Hence, they chose to hire dedicated developers from our team to develop their own AI Video Editing App to have easy content creation and post the content on time.

A Challenge to Create a Photo and Video Editing App Platform:

As an experienced application development company, we have handled numerous challenges and helped our clients turn their vision into a feature-rich mobile app. Same for this project too, our client mentioned the clear requirements for an AI-powered app that helps creators edit and publish content in minutes, without needing editing expertise. 

Also, they wanted real-time AI features (like background removal and auto-captioning) without affecting photo or video quality. The app also needs to be supported offline to allow users edit without the internet. Monetizing the app with a freemium model with basic tools and premium features was challenging for us. Also, integrating machine learning models was tricky as the client wanted editing suggestions from AI. Other challenges include handling multiple media file types and ensuring smooth export in different formats. Plus the client wanted a modern user interface that is simple to use for first-time users. This required advanced developers and designers to balance the advanced AI functionality as well as a modern look.

Best Photo Video Editor App Solution Implemented By Our Team

To meet the above client’s goals, we started with detailed research about some of the best photo and video editing apps that are currently available in the market. As the best iOS app development company, we selected Flutter to build a cross-platform solution without compromising user experience on Android devices. For the backend, our team used Node.js with Express for handling API requests and MongoDB as a database for user data, media management, and preferences. For AI-related advanced features, we integrated TensorFlow Lite and MediaPipe for on-device AI processing, such as face detection, background segmentation, and object recognition.

With iOS developers for hire on board, we created a fully responsive app that adhered to Apple’s Human Interface Guidelines.

Key Features of the Photo and Video Editing App:

Below are the core features we implemented to provide maximum value to both content creators and the startup:

1. AI Background Removal: It allows users to remove the background from photos and videos with a solid color, blur, or custom image.
2. Auto Video Cutter: Creators can upload long videos, and the AI will automatically detect scene changes or pauses and suggest users short clip ideas.
3. One-Tap Filters & Style Transfer: Users can use trending filters or transform their video’s look using AI-driven style transfer.
4. Auto-Captions with Voice Detection: The app will automatically generate subtitles for spoken content, using speech-to-text AI. Users can customize font, color, and placement.
5. Smart Cropping & Framing: AI will detect the subject in the video and help users experience portrait mode.
6. AI Retouching: For photos, users can apply auto skin smoothing, blemish removal, and lighting corrections with adjustable intensity sliders.
7. Template Library: Users can also use pre-designed video and photo templates by changing text, themes and music.
8. Offline Editing Mode: Core tools like trimming, filters, and background removal work.
9. Multi-format Export: Users can export edited files in various formats and resolutions, optimized for social platforms like Instagram, TikTok, or YouTube.

Result of AI Image Video Editing App:

We launched the beta version of the app, and within 3 months, the client noticed a positive response from users.

• 60% of user retention as compared to the client’s old tools.
• Due to simplicity and the use of AI, daily active users grew by 120%.
• The freemium model converted 18% of users to paid plans.
• This photo and video editing app caught the attention of many influencers and micro-creators. 

Technologies and Tools:

• Frontend: Flutter
• Backend: Node.js, Express.js
• Database: MongoDB
• AI/ML Frameworks: TensorFlow Lite
• Cloud Services: Google Cloud Functions, Firebase Authentication