Why Choose Android App Development For Your Business and Startups?

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    Google play store is known to generate the most significant app downloads across the globe. There are more than 3.5 million apps on the Google play store. These numbers clearly highlight the growth in android app development. It’s been a long since organizations from different industries acknowledged the importance of apps in branding and marketing. Android apps have stood out when it comes to benefits and customer penetration. There are many other features offered by android. Let’s take a look:

    Why Choose Android for App Development?

    Android is hailed for being a cost-effective platform that enables companies of every size to get into mobile application development. Easily accessible SDK and easy customization have made it a leading choice for app development. Android app development brings in many advantages for app developers, including

    • Easy development,
    • High security,
    • Excellent compatibility with different devices
    • Affordability
    • SEO optimization,
    • Easy customization, and integration with third-party apps.

    Android has become a leading choice for app development as android app development offers many advantages to businesses. Let’s take a look:

    Benefits of Android Apps for Businesses

    Benefits of Android Apps for Businesses

    1. High ROI 

    High Return-on-investment is the direct or indirect business goal. Getting into android app development ensures you get high returns with minimal expenditure. The freely available SDK allows android app developers to start the development for free. Then we can count on the easily accessible material design that enables the developers to create great front-end designs that enhance the user experience. In testing, there are many cheaply available computing devices to test the android app for device compatibility and other aspects. In the entire development cycle, the android app developer has to bear minimal costs on specific elements such as registration fees for app distribution and purchase of primarily one-time devices. To summarize, android application development is very cost-effective and guarantees a high ROI.

    Read This: How to transform your business with an Android Application Development?

    2. High penetration with BYOD (Bring your own device)

    Android apps can be downloaded and used on a range of android devices. This goes in sync with the rapidly growing BYOD and remote working concepts where users are encouraged to use their devices for work. Android-based enterprise apps can get a high penetration into the demographics after being installed on any device and used throughout the day. 

    3. Customization 

    This is one of the primary reasons to hire android app developers. The Android developers get high flexibility for customization, allowing them to create a front end that caters to a wide range of customers is easy. It is easy to integrate different multimedia tools and data management functions in the android app to adapt it to the existing business process. Moreover, easy customization is an added advantage when it comes to adapting to rapidly changing customer behavior. The dedicated developers can assess the changing customer requirements and quickly make the design and functionality changes in the android app. As a result, organizations can stay relevant and serve customers in the best possible way with an android app. 

    4. Innovation

    Innovation and UX have emerged as two of the distinguishing factors in the android app ecosystem. Companies hire an android app developer to develop something innovative that strengthens their market presence. The wearable device can be one such example. Many companies hire the best android app development services in USA and abroad to go in tune with the latest trends. Developing an enterprise-grade android app with wearable technology will help the companies gain a higher penetration to get into the employees and corporate customers.

    5. Shorter Time-To-Market

    With many companies working on the same technology and trend, time-to-market holds great significance. The company that launches the features at the earliest gets the advantage of capturing the largest market share. There are many android app development tools to enable rapid development of the android app and get this advantage of shorter time-to-market. Besides innovation, the companies can assess the customer response and make fast changes in the application to launch the second version of the app. 

    6. Brand recognition

    Every addition in feature and innovation creates specific value for the brand. Companies hire android development services to develop apps that sustain customer relationships. Android apps are being used as marketing tools where the marketing teams integrate multiple marketing elements, such as color combinations and logos, to create a long-lasting impact on customers. 

    7. Evolving ecosystem

    Android is an evolving platform where new features are continuously released with new releases. At the same time, new android devices with innovative features keep coming into the market. Android app developers and app owners take advantage of these features. They get an opportunity to innovate and offer something unique to the customers. Choosing android for app development lets companies stay futuristic and innovative, the must-required features to thrive in this technology era.

    Read This: Steps To Hire a Budget-Friendly Android Developer from India

    8. High-Security

    Android offers high security to secure the user data fed into the apps. New releases and additions, such as Android studio, have further increased the flexibility of the operating system. With the growing innovations and compatibility with smart devices such as smart watches and glasses, consumers are increasingly concerned about security. Android offers high-level app development security features that quickly gain the consumer's trust. 


    The continuous growth of the Android ecosystem in terms of codes, devices, and innovative solutions has made it one of the best choices for app development. Today companies from different domains are getting into android app development to develop different types of apps, such as vegetable delivery apps, fitness apps, and mobile health apps. As we step further in 2023, the market competition will get fierce. Companies will look for innovations to create brand recognition and gain a competitive edge. Android app development can be the best way to implement new ideas. It is never late to start something new. Therefore, companies should partner with android app development services today to develop apps and gain a range of benefits for their business. 

    About Author

    Manektech Team

    Nikhil Solanki

    Mobile Lead

    Nikhil Solanki has 10+ years of experience in Mobile App Development and currently works as the Mobile Lead at ManekTechworked. He is an experienced Mobile lead with a demonstrated history of working in Mobile's information technology and services industry. 

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