How To Power Your Business with Android Application Development

Today, businesses are exploring developer options for android for developing an android application without being exactly sure of the ways to exploit an android application. Hiring a developer or android app development company can bring you maximum benefits in terms of understanding user personas and sending the right message to the target audience. The integration of disruptive technologies has made the mobile applications landscape more competitive and intelligent. From understanding the user persona to online payment, android applications can offer you a plethora of benefits. It can empower you with a technology that attracts more customers and makes higher profits.

Let us see the ways the Android app can work for your business. 

1. Know Your Audience

Android app development enables you to experiment with your marketing approach. The conventional way of creating marketing campaigns, running them, waiting for a few months, analyzing the sales figures, and then changing the marketing strategy can wipe you out of the market. Using an android application you can run surveys, analyze the market, run through the analytics, and churn out meaningful data. An android developer can help you find your target customer and their preferences. You can use this valuable information to create marketing campaigns to create meaningful content. To conclude, you can use all the resources effectively in a cost-effective way. 

2. Devise Audience-Specific Marketing Strategies

Knowing the customer allows you to expect their response and devise marketing strategies that offer a higher conversion rate. For instance, if the business is lucrative to old age people then you can dedicate all your resources to creating marketing campaigns to target this specific segment of customers and let go of millennials and other generations who will have completely different preferences and thought-process. Hire an android app developer who can help you develop android applications that help you understand the customer and bring your marketing strategy into action. 

Personalized marketing is a growing trend. Statistics suggest that about 62% of customers would go astray from the brand if they receive impersonalized content. Using advanced technologies such as Artificial Intelligence (AI), and Machine Learning (ML), companies can create personalized features and engagement activities that boost their brand awareness and attract customers. 

3. Have Direct and Personalized Communication with the Customer

When you hire an android developer, you unlock the potential means of direct communication with the consumers. Using the user interface, you can connect with the consumers and display your offerings. Basically, your business can be just a tap away. Chatbots are something you can look forward to. According to a report, about 58% of B2B businesses have included chatbots in their android development. It helps you deliver an unmatched customer experience. Another aspect is social media. You can integrate social media channels to let the customers interact with the social media channels and indirectly market your products. 

4. Enhance the User Engagement 

Many things such as discounts and promotions will help you scale your user engagement, letting you stay competitive and relevant. Push notification is a very effective way of making the user feel cared for. You can hire android developers with experience to create meaningful notifications for the users. Another mode of user engagement is integrating the application with gadgets. Companies can develop applications that can be integrated with smart devices like smartwatches, taking the user connectivity to a next level. Make a list of all the requirements before you hire android app developers. Keep all such integrations in consideration. 

5. Improved Conversion

Let us come to the most important point, the conversion rate. As you hire an app developer for android, you expect to see a spike in the conversion rate. The mobile phone has a very high level of penetration and having an app in it can encourage the customer to make a purchase. According to statistics by Google, about 51% of the users would prefer to use mobile applications for shopping. The conversion rate of mobile apps is known to be higher than other marketing channels. The presence on a mobile device is just one aspect. The ability to understand buyer personas and create personalized marketing strategies is another major benefit of android applications that helps companies achieve a positive conversion rate. 


From understanding the user persona to expanding business with smart devices, an android application brings to you all. Besides being handy, your business needs to be personalized and intelligent. We live in a smart age and just relying on the conventional mobile application benefits will let you slip downwards in the competition. Explore new opportunities and experiment with new ways of attracting customers. Android application development is for every business. Connect with an Android app development company from India to develop an application that benefits your business and lets you thrive in the competition. 

About Author

Manektech Team

ManekTech Team

ManekTech is a well-known software development and IT consulting company, providing custom software, website, and mobile app development services. ManekTech has own content writing and development team who writes content on various and trending technology that it serves currently.

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